Reading time: 2 – 2 minutes

In what I think is a first for an Irish Publisher (correct me if I am wrong), O’Brien Press has teamed up with Kelloggs and Hughes & Hughes:

every pack of Ireland’s Loudest Breakfast Cereal is promoting reading at the moment, with a selection of six O’Brien Press books on the front and back of the box. There is a lovely website to follow soon and an official launch at the start of February.

The offer is pretty good with Rice Crispies eaters collecting vouchers from cereal packets which:

can be redeemed against the books for a small postage and packing fee. One recession-friendly change to this pattern is that the Storytime books can also be collected directly (at no charge) from any Hughes & Hughes bookshop, where the books will be prominently displayed.

It is a great list of books too:

Boo and Bear by Enda Wyley
Bertie Rooster by Maddie Stewart
Granny’s Teeth by Brianóg Brady Dawson
Mad Grandad and the Mutant River by Oisín McGann
Hazel Wood Girl by Judy May
Epic by Conor Kostick

The O’Brien blog post mentions a forthcoming website so keep your eyes peeled for same.

Tags: Irish Publishers, Kelloggs, Marketing, O'Brien Press